Premium denim brand Paige has enlisted Hungarian model Barbara Palvin as the face of its autumn 2026 womenswear collection.

A spokesperson for the brand commented 'This collection embodies the same brand sentiment we’ve always stood for - pieces built to be worn, not just seen. Barbara channels that same ease and intention, so having her as the face of this campaign felt like a natural continuation of the story we’ve been telling all along and there was no one else we could imagine bringing it to life'.